AngelOne Success Story – Journey to biggest stock broking in India

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Company profile: AngelOne or Angel broking ( former name) is one of the leading stock trading platforms in India, with its quality service and great management it has come up. Established in 1996, it is among the top 10 stock trading firms. Currently, Narayan Gangadhar serves as the CEO of the company. The company has over $1.6 billion under its asset management. The company provides a wide variety of services which includes broking services, investment advisory, margin trading facility, loan against shares, distribution of third-party financial products and investor education. The company serves more than 3657550 active clients with a market share of 10.15%. Sustaining a long time in this field AngelOne has always adapted the latest technology and provided the best quality services to its clients. The company is headquartered in Mumbai, Maharashtra. Angel One has over 7000+ employees. The company is itself listed with NSE at a stock price of ₹1,460.
History: The company was established on 8th June 1996, by Dinesh Thakkar who is currently serving as the Managing Director. The company was started as a stock broking firm. The company started at the early age of trading and then never stopped growing and updating itself with time. No wonder AngelOne is among the most popular and trusted broking firms in India.
Services provided: As stated on the company’s website, it strongly believes in technology-led financial services, with its excellent online service the company also has a network of more than 16000+ Authorised Persons across India to help you get going with the stock market. Angel One is a member of the National stock exchange (NSE), Bombay stock exchange (BSE), Metropolitan stock exchange of India (MSEI), National commodities exchange of India (NCDEX), Metropolitan commodities exchange (MCX), and is also registered as a depository participant with CDSL. The company allows you to trade and invest in Stocks, Us stocks, Forex, Commodities, Mutual Funds, Futures & Options, and IPO.

The company provides a variety of services such as:
  • Broking Services.
  • Investment Advisory.
  • Margin Trading Facility.
  • Loan against Shares.
  • Distribution of Third-Party Financial Products.
  • Investor Education.
  • Business & Revenue Model: The company’s main business is broking services, also the company provides investment advisory to investors. The company also provides loans against SECURITIES through one of the subsidiaries (AFPL). Angel One has over $11 billion under its Asset management. The company’s revenue stands at ₹743 cr or $100 million. As for revenue share, the company earns 80% of its revenue from digital services. Out of which revenue from its app is 55% and from its website is 25%. The mobile app has over 850,000 downloads. The company earns a brokerage when a customer buys or sells stocks through the platform, the Brokerage stands at ₹20 per executed order.

    Competitors: The company was one of the early pioneers in this field. With only a few broking firms as large as Angel One, Which include Sharekhan (2000), MOTILAL OSWAL (1987) and Karvy (1979). The company is also facing competition from more recent firms such as Zerodha, upstox etc. But the company has been successful in maintaining its position at the top for more than 2 decades. The company has updated itself with the newest technology and sustained in this competitive market while many others perished. This is also an example of a company’s fine management.

    Problems faced: Like every other successful company, it wasn’t an easy way up for Angel One the company had its struggle. Its Angel One had to fight tough and established competitors such as MOTILAL OSWAL, despite such competition Angel One recorded a 135% growth in 2 years. With time new companies came up such as Sharekhan and competition increased but Angel One continued to grow immensely. Then the digital revolution came and companies like Zerodha introduced digital trading which was a big hit, then Angel One didn’t stop and adapted the digital system and now is a leading competitor for companies like Zerodha and Upstox. Angel one faced its share of problems and shined bright.

    Future Goals: The company has a great vision for a stock market and educating Indians to participate in trading and investing. The company also launched iTrade prime for sub-brokers, which provides a Zero Brokerage for delivery trades and a flat ₹20 for all other segments. The company also introduced ‘AAGE BADHNE KA SMART SAUDA’ which showcases a smart plan for their future in the country.

    Conclusion: Angel One surely deserves its top position, it is the largest independent retail broking house in the country. Their aim to provide accurate and widespread data for every online share trader is successful. Their service over the years has shown what the company is capable of and how brilliantly the management of the company is. I personally love Angel One and feel it’s the best trading platform out there.
    Angel One has a 3.9 ⭐ review by over 3 lakh people.
    Awards won by Angel One
    2005 Angel One won the prestigious ‘Major Volume Driver’ Award by BSE for 2004-2005.

    2006 Angel One bags the coveted ‘Major Volume Driver’ Award by BSE for 2005-2006.

    2007 Angel One wins the honoured ‘Major Volume Driver’ Award by BSE for 2006-2007.

    2008 Angel One wins the esteemed ‘Major Volume Driver’ Award by BSE for 2007-2008.

    2009 Angel One bags the coveted ‘Major Volume Driver’ Award by BSE for 2008-09.

    Angel One wins two prestigious awards for ‘Broking House with Largest Distribution Network’ and ‘Best Retail Broking House’ at Dun & Bradstreet Equity Broking Awards.

    2010 Angel One bags the coveted ‘Major Volume Driver’ Award by BSE for 2009-10.

    2011 Angel One bagged the Dun & Bradstreet Equity Broking Awards 2011 for ‘Best Retail Broking House’ and ‘Fastest Growing Equity Broking House’ (Large Firms) at Dun & Bradstreet Equity Broking Awards 2011.

    Awarded the ‘Best in Contribution Investor Education & Category Enhancement of the year’ and ‘Best Commodity Research of the year’.

    2013 Angel One was awarded the ‘Top performer in equity segment’ of the year – BSE.

    Angel One was awarded the ‘Broking House with the Largest Distribution Network2013.

    Angel One was awarded the BSE-IPF D&B Equity Broking Award for ‘Best Retail Equity Broking House’ 2013.

    2014 Angel One was awarded the Top Ten Performing Members in New Client Enrollments – NSE.

    Angel One was awarded the Top Three Client Traded Members in Equity – BSE.

    Angel One was awarded the ‘Broking House with the Largest Distribution Network’, in 2014.

    2015 Won Star HR Practitioners Award for the inspiring workplaces in 2015 by Banking Frontiers

    Angel One was awarded the ‘Top Performer in Equity Segment’ of the year – BSE

    Angel One was awarded the D&B Equity Broking Award for ‘Best Equity Broking House’ 2015.

    2016 Angel One’s ARQ has been awarded for its Technology Effectiveness at Global Marketing Excellence Awards by World Marketing Congress

    Angel One’s ARQ has been awarded as the Launch Of The Year at Global Marketing Excellence Awards by World Marketing Congress.

    Angel One’s App has been awarded as the Best Mobile Trading App at Global Marketing Excellence Awards by World Marketing Congress.
    And many more…

    2017 Our Company was granted the ‘Fintech Trading Platform of the Year’ award at MONEY TECH Awards 2017 presented by BusinessEx.com

    Our Company was granted the ‘Best Market Analyst in Commodity Futures’ award at the ASSOCHAM Excellence Awards
    And many more…

    2018 Our Company was granted the ‘Fulcrums of Commodity Derivatives Market’ award by MCX

    Our Company was certified as a ‘Great Workplace’ after the successful assessment conducted by the Great Place to Work Institute, India for a period between March 2018 and February 2019
    And many more…

    2019 NetApp – Innovation Awards 2019 awarded Angel One for the ‘Trendsetter’ category

    Angel Broking Ltd has been recognized among India’s 20 Best Workplaces in BFSI – 2019 by Great Place to Work® Institute
    And many more…

    2020 Angel Broking Ltd bags Silver Award for Digital Marketing Excellence in Social Media (BFSI)’ by DIGIXX 2020 for the # ShagunkeShares Campaign

    Angel Broking Ltd bags Silver Award for Digital Marketing Excellence in Video (Financial Services) by DIGIXX 2020 for the # ShagunkeShares Campaign
    And many more…

    2021 Silver for Best Use of Organic Search by Digixx 2021

    Silver for Insights & Research in BFSI sector by DigiXX 2021
    And many more…

    Links
    Angel broking demat account- Click here
    Angel one app link- Click here

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